On self promotion

I've always had to force myself to market.  I make lists of marketing tasks and am lucky to do half.  I print out Dramatist Guild deadlines and rarely submit.  I sent out a boatload of plays when I left banking to little fruition which lead me to believe that live networking was preferred.  Right now I should send out letters about the Dickens play to professional theaters that have produced Christmas Carol but that keeps falling to the bottom of the list.
It's hard to sell yourself.
Not a lot of artists have both the creative juice and critical selling skills.
During my Center Stage internship in college, I realized that all the actors were gypsies who had to sell themselves constantly.  I didn't want that.  Couldn't do that.
When I was briefly the Development Director at the Baltimore Shakespeare Festival, I asked Merrell Hambleton how she and her husband T. Edward pitched the Public Theatre.
"We believed in it," she said.  "That made it easy to sell."
We have to believe in the product that is our art.
I'm not sure if this culture encourages that self promotion. 
Where is the line between vanity and a sense of self worth?
My recent poverty has been fueling my latest focus on marketing.  I don't mind it as much of late.  I don't taste the bitterness in my mouth.